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The 50kg Drop is back. After a year of abstinence took Ian within touching distance of his goal, the wheels came off. The baby arrived two weeks early, hospital cookies became a habit, the hottest and driest summer on record brought five stag dos (Albania and Benidorm included), and one drunken cigarette after 12 years off turned into 20 a day. The result is 30kg back on and a local shopkeeper who now calls him Mr Marshmallow.
Mike Collins of No Sugar Nation doesn't let him off lightly. They dig into why stress, good or bad, drives the dopamine system, the "whack a mole" pattern where quitting one habit sets off another, and why Ian might be playing small just as a bigger life opens up. Mike lays out a practical restart: quit cigarettes first, keep a craving journal to uncover what you're really soothing, make sauna and breathwork daily practices rather than occasional treats, and build a new community around the change.
With an April marathon and a five hour target, Ian commits to day one. Plus keto for endurance athletes, where rice fits in, and why snack foods are engineered to light up your brain.
Mentioned in this episode
Metabolic Psychiatry Summit, starting Wednesday 21 October: metabolicpsychiatrysummit.com
No Sugar Nation community on Skool: joinnosugarnation.com
Dopamine Nation by Dr Anna Lembke
The Lore of Nutrition by Prof Tim Noakes
Hooked by Michael Moss
Follow Ian's marathon journey on Instagram: @the50kgdrop
A few things to check before publishing: you said you think the Instagram handle is the50kgdrop, so worth confirming. The summit line dates the episode, so either publish before Wednesday or trim it afterwards. I also left out your wife's postnatal experience since that's her story to share. Easy to add back if she's comfortable with it.
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