Tom is joined by Marie Callens, co-founder of Floorify, for a live conversation at the Flooring Forum during The Flooring Show 2026 in Harrogate. They discuss what helps flooring retailers sell, from choosing the right brands to creating displays that support the conversation with customers.
Marie explains how Floorify built its business through a selective network of independent flooring specialists, and why product knowledge, staff confidence and strong supplier relationships matter. Tom raises the issue of retailers becoming “stand collectors”, filling their showrooms without considering what each brand brings to the business.
The conversation explores Floorify’s smart displays, which connect physical samples with room imagery, installation information and stock availability. Marie explains how these tools help customers understand the product while giving sales teams the information they need to move towards an order.
They also discuss perceptions of premium click flooring in the UK, why Floorify introduced glue-down options, the challenges of subfloor preparation and how its chevron format is designed to make installation easier.
What You’ll Learn in This Episode:
• Why a carefully selected range of brands can make choosing flooring easier for customers.
• How staff knowledge and confidence influence product recommendations.
• Why a display should do more than hold samples.
• How Floorify’s smart displays combine inspiration with practical product information.
• How access to stock availability and delivery information supports the sales conversation.
• Why Floorify added glue-down flooring alongside its rigid click ranges.
• The challenges of selling premium click flooring in the UK.
• How subfloor preparation and future replacement feature in the discussion around floating floors.
• Why long-term supplier partnerships can offer more value than a good one-off deal.
Memorable Quote:
“I believe the role of a retailer is to pre-select what they believe in because they need to reassure the end customer that this is the right choice.”
Marie Callens
Speaker Information:
Marie Callens
Co-founder and Managing Director, Floorify
Marie co-founded Floorify, a Belgian flooring brand specialising in rigid vinyl flooring. In this episode, she shares the company’s approach to product development, showroom displays and supporting independent flooring retailers.
Where to Find Floorify:
Website: https://www.floorify.com/en-GB
Email: hello@floorify.com
Telephone: +44 20 3633 3934
Where to Find The UK Flooring Podcast:
Website: https://theukflooringpodcast.co.uk/
YouTube: https://www.youtube.com/@cockerillco6141
Spotify: https://open.spotify.com/show/59DLhGPVKNtVoS656EYtxq
Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-uk-flooring-podcast/id1606720642
Instagram: https://www.instagram.com/theukflooringpodcast/
Facebook: https://www.facebook.com/theukflooringpodcast/
Produced by Cockerill & Co.
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