This episode of The UK Flooring Podcast sits down with Ben Montgomery and Peter Cohen from Veatu Flooring for a proper behind-the-scenes chat about growth, recruitment, commercial flooring, and what really happens when a business starts moving fast.
Veatu Flooring started in 2019 and has grown from a small office with a handful of people into a commercial flooring business with a team of more than 20, working across sectors including schools, hospitals, residential, retail, supermarkets, tiling, hard flooring, resin, paving, and more.
But as Ben and Peter explain, growth is not just about winning bigger jobs. It brings pressure, cost, cash flow demands, recruitment challenges, payment terms, tighter margins, and the need to build a structure that can actually handle the work.
One of the biggest takeaways is that the team matters more than anything. Skills can be trained, but attitude, ambition, culture fit, and the willingness to graft are what keep a business moving when things get chaotic.
What You’ll Learn in This Episode:
How Veatu Flooring started almost by accident, and grew into a fast-moving commercial flooring business.
Why growth can be a good problem, but only if the business is built properly behind the scenes.
The challenge of keeping standards high while materials, labour, and operating costs continue to rise.
Why recruitment is about more than skills, and why the right people need to fit the culture as well as the role.
How Veatu have kept a family feel as the business has grown and become part of a wider group.
Why cash flow and payment terms can make or break commercial flooring businesses, especially on larger projects.
The opportunities Veatu are now looking at, including Tier 1 contractors, rail, government projects, and larger commercial packages.
Why the flooring industry is still so relationship-led, even as businesses get bigger and more professional.
Memorable Quote:
“The business is screaming at you what it needs.”
Speaker Information
Ben Montgomery
Operations Director, Veatu Flooring
Peter Cohen
Operations Manager, Veatu Flooring
Where to Find The UK Flooring Podcast:
Website: https://theukflooringpodcast.co.uk/
Instagram: https://www.instagram.com/theukflooringpodcast/
Facebook: https://www.facebook.com/theukflooringpodcast/
Spotify: https://open.spotify.com/show/59DLhGPVKNtVoS656EYtxq
Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-uk-flooring-podcast/id1606720642
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