{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/642c3f15a5f38c0011f3c907/689f565e436325e2789c8ad6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Turning cultural shifts into strategic advantages in business with Jasmine Bina","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/642c3f15a5f38c0011f3c907/1755272783635-2f4c0b83-3abb-4ab7-93fa-d3ae3dfc3a45.jpeg?height=200","description":"<p>Our society and culture guide our lives and businesses in more ways than we think. When you lean into the shifts that are happening around you, they can guide you to more strategic business decisions.</p><p><br></p><p>In this episode of Unbreakable Business, Jasmine Bina, a cultural futurist, brand strategist, and CEO of Concept Bureau, joins us to explore how to build a movement, not just a message. We dive deep into the ways that society impacts how we run our businesses, and how to lean into uncomfortable seasons to birth new ideas.</p><p><br></p><p>The Unbreakable Business podcast is powered by<a href=\"https://honeybook.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> HoneyBook</a>, the AI-powered CRM platform&nbsp; for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.</p><p><br></p><h3>Important sections of the conversation</h3><ul><li>[2:02] From PR to cultural futurist: Jasmine’s background</li><li>[7:50] Why you need to get weird&nbsp;</li><li>[12:50] How to build a movement</li><li>[21:29] Shifting beliefs as a small business</li><li>[28:29] You can be the loudest or the most resonant&nbsp;</li><li>[36:58] Use AI to inspire your creativity</li><li>[42:09] What does having an unbreakable business mean to you?</li></ul><p><br></p><h3>Resources mentioned</h3><ul><li><a href=\"https://www.imaginationdilemma.com/\" rel=\"noopener noreferrer\" target=\"_blank\">The Imagination Dilemma by Lydia Kostopoulos</a></li><li><a href=\"https://zeihan.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Peter Zeihan</a></li><li><a href=\"https://www.amazon.com/Bye-Love-You-Story-First/dp/0262049422\" rel=\"noopener noreferrer\" target=\"_blank\">Bye Bye, I Love You by Michael Erard</a></li><li><a href=\"https://www.linkedin.com/in/jeremy-kirshbaum-6294b01a1/\" rel=\"noopener noreferrer\" target=\"_blank\">Jeremy Kirshbaum</a></li><li><a href=\"https://janemcgonigal.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Jane McGonigal</a></li></ul><p><br></p><h3>Connect with the guest</h3><ul><li>LinkedIn: <a href=\"https://www.linkedin.com/in/jasminebina/\" rel=\"noopener noreferrer\" target=\"_blank\">linkedin.com/in/jasminebina</a>&nbsp;&nbsp;</li><li>Substack: <a href=\"https://conceptbureau.substack.com/?utm_source=global-search\" rel=\"noopener noreferrer\" target=\"_blank\">conceptbureau.substack.com</a></li><li>Exposure Therapy: <a href=\"https://www.exposuretherapy.com\" rel=\"noopener noreferrer\" target=\"_blank\">exposuretherapy.com</a> </li></ul><p><br></p><h3>Connect with the host</h3><ul><li>Website: <a href=\"https://podcast.honeybook.com/\" rel=\"noopener noreferrer\" target=\"_blank\">podcast.honeybook.com</a></li><li>IG: <a href=\"https://instagram.com/honeybook\" rel=\"noopener noreferrer\" target=\"_blank\">instagram.com/honeybook</a></li><li>IG: <a href=\"https://www.instagram.com/akuakonadu_/\" rel=\"noopener noreferrer\" target=\"_blank\">instagram.com/akuakonadu_</a></li></ul><p><br></p>","author_name":"HoneyBook"}