{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/642ad407a5f38c0011ac3997/642c32b205d6cb0011c459d9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"MarTechTalk: Does your martech align with your business's strategy?","description":"<p>This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk.&nbsp;Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalk</p><p><br></p><p>The panel discussion is titled:</p><p><strong>MarTechTalk: Does your martech align with your business's strategy?</strong></p><p><br></p><ul><li>Identifying under-use of your existing martech tools</li><li>How well integrated is your existing martech?</li><li>Measuring and reporting on whether your martech is aligned with the strategy - which metrics work?</li></ul><p><br></p><p>This episode is hosted by Luke Edwards</p><p><strong>https://www.linkedin.com/in/luke-edwards-12509714/</strong></p><p><br></p><p>Sanup Balakrishnan,<strong>&nbsp;</strong>Global Head of Digital Marketing &amp; MarTech,&nbsp;<strong>DHL Express</strong></p><p><strong>https://www.linkedin.com/in/sanup-balakrishnan-177b9824b/</strong></p><p><br></p><p>Liam Pickard, Customer Success Manager,&nbsp;<strong>Personal Group</strong></p><p><strong>https://www.linkedin.com/in/liampickard-customer-success-manager/</strong></p><p><br></p><p>Lyudmyla Baron, Head of Marketing Technology,<strong> PVH Corp.</strong></p><p><strong>https://www.linkedin.com/in/lyudmyla-baron/</strong></p>","author_name":"Business Reporter"}