{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/642a9acb9bb1730011cd2a18/6720d79e8c8e0138f0cb2abf?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"In-App Ads: Targeting, Fraud Prevention & Optimization with Roman Arustamyan from AdSkill","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/642a9acb9bb1730011cd2a18/1730205553620-f210b349-1c4d-47ff-a296-f48f89db863d.jpeg?height=200","description":"<p>In this episode Apptica Talks about the strategies for in-app advertising with Roman Arustamyan, Head of Media Buying at <a href=\"https://adskill.io/\" rel=\"noopener noreferrer\" target=\"_blank\">AdSkill</a>.</p><p><br></p><p><a href=\"https://adskill.io/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>AdSkill</strong></a> is a global service for launching and optimizing ad campaigns. They empower businesses with robust ad account support, cutting-edge media buying strategies, and the latest industry knowledge. Choose AdSkill, and embrace a world of unmatched advertising success.</p><p><br></p><p>We have discussed driving targeted in-app traffic by identifying audiences, optimizing creatives and budgets, using retargeting, tracking key metrics, and preventing mobile app fraud through strategies against click flooding, install hijacking, and data fraud.</p><p><br></p><p><br></p>","author_name":"Apptica"}