{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/642a9acb9bb1730011cd2a18/66868199796f61254a905cda?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Power of Playable Ads with Gökçe Oguz from Playable Factory","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/642a9acb9bb1730011cd2a18/1720090733250-03326fc59d2cfd596c2fd3e0557f7b21.jpeg?height=200","description":"<p>In this episode Apptica Talks about <strong>the Power of Playable Ads</strong> with <a href=\"https://www.linkedin.com/in/gokce-oguz-0873925a/\" rel=\"noopener noreferrer\" target=\"_blank\">Gökçe Nur Oguz</a> – CEO and Co-Founder at Playable Factory.</p><p><br></p><p><a href=\"https://playablefactory.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Playable Factory</strong></a> is the leading creative marketing technology provider which builds a future of advertising via highly engaging 2D/3D playable &amp; interactive ads and gameplay video creation product for mobile games and non-gaming brands.</p><p><br></p><p>We have discussed the impact of rising costs per install (CPI) and strategies to combat them, overview of products Flex and Ready, current trends, best practices and successful cases in playable ads, integration of user-generated content (UGC) in playables, fffectiveness of playable ads in non-gaming industries, future of user acquisition and much more.</p><p><br></p><p>Key takeaways are available in <a href=\"https://apptica.com/blog/apptica-talks-the-power-of-playable-ads-with-gokce-nur-oguz-from-playable-factory/\" rel=\"noopener noreferrer\" target=\"_blank\">our blog</a>. </p>","author_name":"Apptica"}