{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/642a9acb9bb1730011cd2a18/6474b669064cb10011cb747c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Growing your game with Smart LiveOps with Julia Iljuk and Pavel Ignatov from Balancy","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/cover/1680512076736-20e65f28e710b41aa7792d0fdc7a20e6.jpeg?height=200","description":"<p>In this episode Apptica Talks about growing your game with Smart LiveOps with <a href=\"https://www.linkedin.com/in/julia-iljuk/\" rel=\"noopener noreferrer\" target=\"_blank\">Julia Iljuk</a>, Head of Growth, and <a href=\"https://www.linkedin.com/in/pavelignatov/\" rel=\"noopener noreferrer\" target=\"_blank\">Pavel Ignatov</a>, Founder, at <a href=\"https://balancy.co\" rel=\"noopener noreferrer\" target=\"_blank\">Balancy</a>.</p><p><br></p><p>Balancy is a LiveOps platform for game studios that helps increase LTV and win the competition by customizing and personalizing the gaming experience.&nbsp;</p><p><br></p><p>We have covered the story behind Balancy; current state of the mobile gaming market and the place of LiveOps in it; LiveOps in 2023: current approaches and how tactics have evolved in recent years; the role of personalization + successful cases of game personalization from Balancy’s portfolio; LiveOps at UA level, advantages of ready-made LiveOps tools vs in-house platforms; spreadsheets and JSONs, upcoming events where we could meet the guys.</p><p><br></p><p>Key Takeaways are available in <a href=\"https://apptica.com/blog/apptica-talks-growing-your-game-with-smart-liveops-with-balancy/\" rel=\"noopener noreferrer\" target=\"_blank\">Apptica’s blog.</a></p><p><br></p><p>---</p><p>You can learn about Balancy on <a href=\"https://balancy.co\" rel=\"noopener noreferrer\" target=\"_blank\">the website</a> and get more insights in <a href=\"https://balancy.co/blog/\" rel=\"noopener noreferrer\" target=\"_blank\">its blog.</a></p><p>---</p><p>*Intro credit: https://pixabay.com/</p>","author_name":"Apptica"}