{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/642a9acb9bb1730011cd2a18/646b2ad05d5a290011c9c71a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"UA from in-house DSP perspective with Alessandro Giuliani from Dataseat","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/cover/1680512076736-20e65f28e710b41aa7792d0fdc7a20e6.jpeg?height=200","description":"<p>In this episode Apptica Talks about UA from in-house DSP perspective with <a href=\"https://www.linkedin.com/in/alessandro-giuliani-98992a40/\" rel=\"noopener noreferrer\" target=\"_blank\">Alessandro Giuliani,</a> commercial director at <a href=\"https://dataseat.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Dataseat</a>.</p><p><br></p><p>Explore onset, evolution and main values of Dataseat, insights into bidding, transition from behavioural to contextual strategy, ad campaign optimisation: manual optimisations and ML, SKAN evolution vs probabilistic, trends in 2023, and upcoming conferences where you could grab a coffee with Alessandro&nbsp;☕️.</p><p><br></p><p>Key insights are available in <a href=\"https://apptica.com/blog/apptica-talks-alessandro-giuliani-dataseat/\" rel=\"noopener noreferrer\" target=\"_blank\">Apptica’s blog</a>.</p><p>---</p><p>You can learn about Dataseat on <a href=\"https://dataseat.com/\" rel=\"noopener noreferrer\" target=\"_blank\">the website</a> and get more insights in <a href=\"https://dataseat.com/blog\" rel=\"noopener noreferrer\" target=\"_blank\">its blog.</a></p><p>---</p><p>*Intro credit: https://pixabay.com/</p>","author_name":"Apptica"}