Hello and welcome to the Strand Review of Books. Today I am delighted to be with Joana Lenkova, author of From Foresight to Action - Your strategic decision-making playbook. Joana served as LEGO Group’s first Futurology Director, and has held roles at The Walt Disney Company, AB InBev and Société Génerale – and Joana is founder of Futures Forward, a London-based strategic consultancy.
What does Joana think is missing from corporate strategy, and why is the futures-thinking part due for more attention? Given the title, From Foresight to Action, how does the book bridge the gap between the brilliance of an idea and taking action?
Thank you to Joana Lenkova, author of From Foresight to Action – Your strategic decision-making playbook. This really is a playbook – not a workbook, a playbook – that helps you unfold your strategy, and touches on marketing, AI, stress-testing, sustainability and much more. On the jacket there’s a nice quote from Serhiy Kalinovsky of Mondelez International: “Joana is one of the most credible voices in corporate foresight, translating complex methodology into practical action.”
From Foresight to Action Published by Wiley, and available of course from Amazon and all good bookshops.
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