{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6426bd9a0cfcac00117aa9d0/6a872f74d6b6da9392e79a4d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Pricing Sprint, with co-author Ann Padley","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6426bd9a0cfcac00117aa9d0/1787244135947-4535b2f1-13e0-4cbd-ba10-8b21278a0bb1.jpeg?height=200","description":"<p>Hello and welcome to the Strand Review of Books. Today I am delighted to speak with Ann Padley, co-author with Jenny Millar of <strong><em>The Pricing Sprint – 12 steps to unlock the power of pricing</em></strong>. Ann is senior partner at Untapped Pricing, a boutique consultancy that helps organizations design and implement pricing strategies that better reflect the value that they create. Jenny is the founder and CEO of Untapped Pricing, and former eBay executive.</p><p>The book blurb says that companies lose out on millions, not because their product is wrong or their costs are too high, but because they’ve misjudged something far more complex: what people value.Pricing occurs at the ‘uncomfortable intersection of money, value and human behaviour.’ Why is pricing such a challenge?</p><p>Thank you so much to Ann Padley, co-author with Jenny Millar of <strong><em>The Pricing Sprint – 12 steps to unlock the power of pricing</em></strong>, designed to help you create a commercial pricing strategy, nicely published by Bloomsbury Press, available of course from Amazon and all good bookshops!</p>","author_name":"Toby Chapman-Dawe"}