Hello and welcome to Anthony Tasgal, possibly better known as Tas, author of The Art in Marketing Book – Why we need less science and more art in marketing. Tas is author of seven other books, including the best-selling The Storytelling Book, and The Classical Marketing Book- – Marketing Lessons from the Greeks and Romans and is a self-described ‘man of many lanyards’ as a trainer, author, TEDx speaker, brand strategist and lecturer.
In a book with section headings such as How’s your mayonnaise and The Greeks had a word for it and The monstrous worship of facts, what’s The Art in Marketing Book about, and why should Percy Punter purchase it? The Art in Marketing Book – Why we need less science and more art in marketing is absolutely packed with gems from art, science, the classics and the antichrist of marketing, a cracking read at 140 pages and an absolute steal at £9.99, published by LID Publishing and available of course, from Amazon and all good bookshops.
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