Hello and welcome to the Strand Review of Books. Today I am delighted to welcome Roger Dooley, author of The Persuasion Engine, How any business can use AI-powered neuromarketing to understand and win customers.
Roger looks at the challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level.
Full of actionable marketing strategies, the aim is to create compelling marketing campaigns that work on real people in the real world. Published by Wiley and, of course, available from Amazon and all good bookshops. Thank you for listening, and good-bye.
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