{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6426bd9a0cfcac00117aa9d0/69c169c8fce4b829c523f699?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Marketing Machine, with the author, Ros Conkie","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6426bd9a0cfcac00117aa9d0/1774283008583-733fc6ed-a7cc-468e-bf5a-51bce63399c9.jpeg?height=200","description":"<p>Welcome to the Strand Review of Books, and welcome to Ros Conkie, author of <strong><em>The Marketing Machine – How to engineer a system that drives sales and growth</em></strong>. </p><p>Here the emphasis is on ‘engineer,’ as Ros holds a degree in mechanical engineering alongside her marketing experience.</p><p>What does <strong><em>The Marketing Machine</em></strong> bring to the table that other marketing books do not? Are marketers avoiding measurement, or measuring the wrong things? </p><p>Thank you so much to Ros Conkie, author of author of <strong><em>The Marketing Machine – How to engineer a system that drives sales and growth</em></strong>, coming in at a fraction over 200 pages, very readable and direct with plenty of diagrams, directions and checklists, and of course available from Amazon and all good bookshops.</p><p>Thank you for listening, and good-bye!</p>","author_name":"Toby Chapman-Dawe"}