{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6426bd9a0cfcac00117aa9d0/697b4592fbdedf640457ac06?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Hacking the Human Mind, with the co-author, MichaelAaron Flicker","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6426bd9a0cfcac00117aa9d0/1769686272566-346cad9b-2593-4d7f-83fa-e51c61b757b5.jpeg?height=200","description":"<p>Hello and welcome to MichaelAaron Flicker, co-author with Richard Shotton of <strong><em>Hacking the Human Mind</em></strong>, <em>The Behavioral Science Secrets behind 17 of the World’s Best Brands.</em></p><p>Behavioral science in advertising and marketing is pretty hot right now. The book is full of real-world examples, from Guinness to Liquid Death. When people come up with advertising and marketing ideas – or even completely new business models - do they actively consider behavioral science, and how and why?</p><p>Thank you so much to MichaelAaron Flicker, co-author with Richard Shotton of <strong><em>Hacking the Human Mind</em></strong>, <em>The Behavioral Science Secrets behind 17 of the World’s Best Brands, </em>published by Harriman House, 214 pages with 16 story-packed chapters, available of course from the brand in chapter five, Amazon, and all good bookshops!</p><p>https://www.amazon.co.uk/dp/1804091324</p>","author_name":"Toby Chapman-Dawe"}