{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6426bd9a0cfcac00117aa9d0/697b44cbd095fd135b858edb?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Big Brand Blueprint, with the author, Chris Willman","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6426bd9a0cfcac00117aa9d0/1769686024700-eff9becf-fee3-4e1c-aeec-b61c88e46a54.jpeg?height=200","description":"<p>Hello and welcome to Chris Willman, author of <strong><em>The Big Brand Blueprint – </em></strong><em>How startups and small businesses can win big.</em> The book is all about scale, retention, conversion, acquisition, brand and strategy. Chris is also author of <em>The Entrepreneurs Marketing Manual,</em> and has many years of real-world experience as a director of marketing in tech companies, so he has form...</p><p><strong><em>The Big Brand Blueprint – </em></strong><em>How startups and small businesses can win big </em>is a busy book full of direct, practical, honest marketing insights, and is - of course - available from Amazon and all good bookshops!</p><p>https://www.amazon.co.uk/dp/B0GDMGK9T6</p>","author_name":"Toby Chapman-Dawe"}