{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6410dbbf66223d001110e9ac/6417a948568a0f00113e67df?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"002: My 5 Stage Approach To Brand Strategy","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6410dbbf66223d001110e9ac/1678834483960-7d7fb8102be96e320b2611d9e3d15ba3.jpeg?height=200","description":"<p>We're starting off with explaining the basis of how I approach everything when it comes to brand strategy...the five stages that I believe make up fully understanding and growing your brand in a way that is authentic and sustainable. I'm excited to dive into each stage (clarity, direction, voice, content, and visuals) so you can start to audit your business for the areas you know really well and the ones you could improve in. </p>","author_name":"Dakota Hersey"}