{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6407c04bfb69bb00116659f8/6408044e0dd20700107145e3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"HyperGrowth Partners’ Martin Gontovnikas on the importance of optimizing for the right metrics","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/cover/1678229534691-69da1e2b43a7db82037d37d2acf43147.jpeg?height=200","description":"<p>Optimizing for the wrong metric could hurt your bottom line in the long run, says Martin Gontovnikas, Co-Founder and GTM Advisor at HyperGrowth Partners, even if the optimization is successful. Sound counterintuitive? Gontovnikas shares why with Mike Sharkey, CEO and co-founder of Ortto, and Jesus Requena, Marketing + Growth at Hex.</p>","author_name":"Ortto"}