{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/640512e3eff3ce0011df04d0/652e02272bf6d1001216606b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Kraft Peanut Butter Kollapse","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/640512e3eff3ce0011df04d0/1701147145369-a78ea8f30e070ac43769030351da7f4c.jpeg?height=200","description":"<p>Kraft had been selling peanut butter in Australia for almost a century, dominating what became by 2015 an almost $6 million-a-year peanut butter market. How did it all go so wrong?</p><p><br></p><p><strong>Sources:</strong></p><p>http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d</p><p>https://mumbrella.com.au/kraft-singles-and-kraft-peanut-butter-return-to-australia-479473</p><p>https://www.ashurst.com/en/news-and-insights/insights/the-federal-court-crunches-down-on-krafts-claim-against-bega-cheese/</p><p>https://www.smh.com.au/business/happy-ms-vegemite-spreads-the-healing-20120504-1y3w7.html</p><p>https://www.abc.net.au/news/rural/2017-01-19/bega-buys-vegemite-mondelez/8193268</p><p>https://mumbrella.com.au/bega-promotes-matt-gray-to-head-of-marketing-623650</p><p>https://mumbrella.com.au/blend-17-isnt-isnack-3-0-may-vegemite-wankers-pr-101-476848</p><p>https://mumbrella.com.au/bega-keeps-it-simple-in-new-peanut-butter-ad-via-thinkerbell-577884</p><p>https://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d</p><p>https://mumbrella.com.au/bega-buys-vegemite-brings-iconic-australian-brand-home-420507</p><p>https://www.news.com.au/finance/business/retail/bega-triumphs-over-kraft-in-threeyear-peanut-butter-legal-stoush/news-story/df2424e15011e4fc792851c6121237fd</p><p>https://financhill.com/blog/investing/kraft-heinz-merger-failure</p><p>https://www.nytimes.com/2018/05/03/business/bernardo-hees-kraft-heinz-corner-office.html</p><p>https://www.nytimes.com/2019/09/24/business/when-mac-cheese-and-ketchup-dont-mix-the-kraft-heinz-merger-falters.html</p><p>https://www.marketresearch.com/Williams-Marshall-Strategy-v4196/Australia-Peanut-Butter-Impact-COVID-34179087/</p><p><a href=\"https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e</a></p><p>https://begagroup.com.au/wp-content/uploads/2022/11/120669_Bega-Annual-Report-2022_Interactive_optimised.pdf</p>","author_name":"Fluid Branding"}