In this episode, Kate Harding, Marketing Manager at Montreal Associates, shares how she built a vibrant, personality-driven recruitment brand as a one-woman marketing department. She takes us behind the scenes of launching Careers in the Cloud, the agency’s flagship tech podcast, born during lockdown as a way to engage candidates and clients in an authentic, value-driven way. Kate explains how she leveraged video, studios, and short-form content to grow reach, measured success through brand awareness rather than conversions, and repurposed content strategically. She offers candid advice for staffing firms considering their own podcast — from finding the right host to managing resources and keeping the focus on audience value.
The SROP is hosted by James Lawton: ex-recruiter, now helping enterprise-level companies with high volume hiring with automation and AI.