{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63fd86456c3fc00011b7d6a0/647828fb08c0f500117d9984?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep 3. Emily Watson - Creative Director, The Content Creature | 'Not just Pretty Pictures' |","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/63fd86456c3fc00011b7d6a0/1702867863260-eb3a2e567db59e0f2fe02c70d35941c4.jpeg?height=200","description":"<p>Today we are thrilled be joined by Rebeccas good friend, and marketing extraordinaire - Emily Watson. Emily is Creative Director at The Content Creature and absolutely loves the magic of words. Emily’s experience in marketing is a result of over 15 years in the property and development industry. During this time, she discovered a passion for all things creative, content, marketing, and social media. Emily is a specialist in organic content, social media management and developing strategies to advance businesses in their niche. Emily’s Melbourne-based business, The Content Creature, was built from a desire to use creativity and help other businesses stand out in the ever-evolving social media landscape. The Content Creature specialises in unique content marketing to help engage customers, increase online presence and grow communities.</p><p><br></p><p>Topic Summary:</p><p><br></p><ul><li>Emily’s career journey</li><li>The Content Creature&nbsp;</li><li>Content marketing - what is it?</li><li>Finding an authentic voice&nbsp;</li><li>The future of social media marketing</li><li>Content Marketing done well&nbsp;</li><li>User generated content&nbsp;</li><li>Going viral isn’t always what you think</li><li>Who wants a purple rock?</li><li>Balancing family while running a start up&nbsp;business</li><li>AI in Marketing and its impact</li><li>Hiring for attitude and not just experience</li></ul><p><br></p><p>This podcast is possible thanks to our sponsors:&nbsp;<a href=\"https://www.scoutedrecruitment.com.au/\" rel=\"noopener noreferrer\" target=\"_blank\">scouted.</a>&nbsp;and&nbsp;<a href=\"https://www.polkadotproperty.com.au/?gclid=EAIaIQobChMIpN-Ix_HG_QIVhn8rCh0GnwVeEAAYASAAEgIrpPD_BwE\" rel=\"noopener noreferrer\" target=\"_blank\">Polka Dot Property.</a></p><p><br></p><p>Connect with us on LinkedIn:</p><p><a href=\"https://www.linkedin.com/in/rebecca-shackleton-b2295742/\" rel=\"noopener noreferrer\" target=\"_blank\">Rebecca Shackleton</a> | <a href=\"https://www.linkedin.com/company/polka-dot-property\" rel=\"noopener noreferrer\" target=\"_blank\">Polka Dot Property</a></p><p><a href=\"https://www.linkedin.com/in/nikita-jenkin-scouted/\" rel=\"noopener noreferrer\" target=\"_blank\">Nikita Jenkin</a> | <a href=\"https://www.linkedin.com/company/scoutedrecruitment/\" rel=\"noopener noreferrer\" target=\"_blank\">scouted.</a></p><p><br></p><p>If you’ve got an interesting property story to tell, we’d love to hear from you: email us at&nbsp;<a href=\"mailto:themasterplanpodcast@gmail.com\" rel=\"noopener noreferrer\" target=\"_blank\">themasterplanpodcast@gmail.com</a></p>","author_name":"Rebecca Shackleton & Nikita Jenkin"}