{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63f77a660a0d2300116fc9f3/691465fac1ed8717c53983af?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Undiscovered Metric - S3 E10 - Building Trust in Marketing Data, M+C Saatchi","description":"<p>Amar Vyas, Chief Data and Technology Officer at Fluency, M+C Saatchi's award-winning data and technology consultancy, discusses what it takes to build data systems that marketers can actually trust, and how to stop treating data quality as a one-time fix.</p>","author_name":"Adverity"}