{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63f77a660a0d2300116fc9f3/68595dc48bc1d32b98d8b316?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Undiscovered Metric - S3 E06 - Why AI Is a Stress Test For Your Data Foundations, IPG Mediabrands","description":"<p>In this episode, Vincent Spruyt, Global Chief Product Officer at KINESSO (IPG Mediabrands), joins The Undiscovered Metric to share how AI is really being used in large-scale marketing operations, and what teams need to have in place before they scale it.</p>","author_name":"Adverity"}