{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63f77a660a0d2300116fc9f3/67b4a31ad24f7fcce80bfeec?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Undiscovered Metric S3 - Ep02 - Scaling Marketing and Data Operations -David von Hilchen, Stackadapt","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/63f77a660a0d2300116fc9f3/1739890954211-6b9d039c-e2db-41ee-891b-7ba09216070d.jpeg?height=200","description":"<p>Marketing teams are eager to scale. More channels, more markets, more automation. But jumping into expansion without a solid data foundation? That’s like building a skyscraper on quicksand.&nbsp;</p><p><br></p><p>In this episode of The Undiscovered Metric, Ira Prevalova (Growth Marketing Director, Adverity) and David von Hilchen (Sales Director DACH &amp; France, StackAdapt) dive into what it really takes to scale marketing effectively—and why aligning data, KPIs, and automation is non-negotiable. Read on for key insights, or watch the full episode below.</p><p><br></p><p><br></p>","author_name":"Adverity"}