{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"How Brands Need to Rethink Their Agency Model: Adapting to a New Marketing Era","description":"

Join us as Lively's CEO & Host, Mike White, talks to Nic Hill, Co-Founder & Head of Interactive at Sawhorse Productions about how brands should be adapting their agency model to thrive in a world where technology continuously reshapes how we consume media.


Here are the key takeaways you won't want to miss:


📡 Uncover how technology is reshaping media consumption and enabling interactive storytelling. 


Mike and Nic deep dive into how to craft immersive campaigns that truly engage your audience. Nic talks about how “brands should be looking at this as an always-on, persistent opportunity to engage those fans and those users to tap into that Gen Z and Gen A audience.”


👥 Understand the shifting preferences of today's consumers and how immersive experiences build lasting connections. 


As Mike explains, 'The audiences aren't looking for just a quick fix, something to pop into for one experience and then walk away.' Learn the insight on the power of digital ownership and community-building for ongoing engagement and loyalty.


🔮 Explore the integration of new technologies into marketing strategies. 


Learn from Nic’s advice to agencies & brands on how to leverage these advancements to create impactful campaigns that leave a memorable impression -\"track technology, listen to it, try to really understand it, ask the questions.\"


Chapters Include:

  1. Nic’s Career Journey.
  2. Shift in media consumption.
  3. Engagement and technology.
  4. Challenges with traditional advertising.
  5. Evolution of engagement in the digital era.
  6. Interactivity and engagement in advertising campaigns.
  7. Creating meaningful touch-points with younger generations.
  8. The future of immersive technology.
  9. Building social communities in digital platforms.
  10. Technology's impact on media planning and creativity.
  11. Advice for agencies & marketeers.
","author_name":"Lively Worldwide"}