{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63ed09b5ca83160011862e5e/64671574696891001148d011?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":" Leila Fataar | The importance of cultural relevance ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/cover/1676478888744-c3791ea7a46cfa8cc748a8ea8f088489.jpeg?height=200","description":"<p>Leila is a cultural branding, marketing and business leader with a 25+ year wealth of international hands-on experience of global lifestyle, FMCG and sportswear brands, giving a unique ability to talk the languages of entrepreneurial, corporate and cultural.</p><p><br></p><p>In this episode, we discuss why brands need to take an always-on approach to ensure they remain culturally relevant.&nbsp;</p><p><br></p><p>We also explore Leila’s experiences being a diversity advocate, her love for low key heroes in the industry and why arcane gatekeeping systems are prohibiting the industry from stepping away from the status quo.&nbsp;</p><p><br></p><p>Where to find Leila:</p><p><br></p><p>LinkedIn: https://www.linkedin.com/in/leilafataar/</p><p>Instagram: https://www.instagram.com/leila_fataar/</p><p><br></p><p><br></p>","author_name":"Amar Chohan & Charlotte Williams"}