{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63ea72a402ceee00119a07fe/6995d7d34c238f5dcaf83671?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Zillow's VP of Brand and Product Marketing, Beverly Jackson","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/63ea72a402ceee00119a07fe/1771427663503-1c50a20f-7312-445e-9e0c-60c51d254aa0.jpeg?height=200","description":"<p>Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara &amp; Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.</p>","author_name":"The Wharton School"}