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Sumantha McMahon is the founder of Upgrade Your Education Business, where she helps education business owners launch, grow, and scale their businesses.
Sumantha initially started her online journey as a tutor after leaving teaching and signing up on websites to find clients. She later explored social media, primarily Facebook, to market her services.
She believes in providing micro wins to her audience, offering valuable content that gives them a taste of how she can help. She emphasizes finding a balance between giving away free content and training the audience to value and invest in her services.
We discuss the importance of being transparent about running a business and not solely providing free support.
It takes a strategic approach to free offerings, with follow-up systems in place to nurture potential clients so we touch on the mindset around selling and the challenge of setting boundaries when helping others.
We both have teaching backgrounds, emphasize the importance of guiding and empowering clients rather than doing all the work for them.
One to listen to if you fall into the trap of giving all the answers for free in your group.
Link to Sumantha's website - https://www.upgradeyoureducationbusiness.com
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