Does your Instagram following actually matter? Do more followers mean more students, sold-out classes, and a thriving yoga business? Or have we all gotten a little too caught up in the numbers?
This week, Giana and Bradshaw dive into the complicated relationship between social media and success in the yoga world. We're talking about the difference between having an audience and building an actual community, why a packed class doesn't always require thousands of followers, and how social media can open doors to teaching opportunities, workshops, retreats, and travel.
We share practical tips for growing your presence without losing your personality (or your mind), promoting your offerings, and making meaningful connections that actually translate into real-life support. Because having 50 people who consistently show up for you might be worth a whole lot more than 50,000 people who just scroll past.
Of course, before we get to any of that, there's plenty of completely unnecessary banter about Florida, traveling, Swiffer WetJets, and our desperate need for some positive reviews. Seriously, if you like this podcast, now would be a great time to tell the internet.
Come for the social media advice, stay for the rambling, and remember: your follower count is not your worth (or your class attendance).
Want to support our podcast? Join our Patreon for extra content
Upcoming Retreats:
Yoga Teachers Retreat March 22-27, 2027: Costa Rica
📚 Read the Podcast Blog:
The Funny Thing About Yoga on Substack
📲 Follow Us
Podcast: @thefunnythingaboutyoga
School: @cayayogaschool
Hosts: @gianagambino & @bradshawwish
🌐 More Links
","author_name":"C.A.Y.A. Yoga School"}