Part 2 of the chat due to a power cut during the recording. Stan is away this week so Frank had the chance to chat with Dave Smith, a former colleague in the Coop Group Press and Media team, someone Frank worked with frequently when he was the CEO of the Coop Academies Trust. Our relaxed chat covers how best to use the media, including social media, for the benefit of the school and how it is really not acceptable to have a head in the sand approach. Dave offers some straight forward advice and tackles the problem where a few headteachers consider themselves to be great communicators when in fact they are not. As with many things in this area it is important to know what to do in advance of a problem arising. We also cover how a proactive approach can support the handling of the increasing number of complaints schools are receiving. There is a link at the end to a chat Frank had with Joe Dundas about marketing and communication a few years ago. The video has had nearly 400 views and can be broken down into chunks. Enjoy.
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