{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63d3ad1a963ae60011f9ff7f/6a9d1079d024784c991cfcd0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"99% of Swag Is Never Sold - Here Is What Actually Works","description":"<p>Most companies waste their entire swag budget without ever seeing a return, and Ross Greenstein has the data to prove it. Ross, founder of a swag platform built for scaling businesses, reveals that 99% of swag is given away rather than sold, and even major brands like ESPN have tried and failed to turn branded merchandise into a real revenue stream. You will learn why rewarding your top 2% of customers with swag store credits is far more effective than expecting people to open their wallets for branded gear, and how smart companies are connecting their swag stores directly to CRM and HR systems to automate gifting at every key touchpoint. If you have ever wondered whether your company swag is actually doing anything, this episode will completely change how you think about it.</p><p><br></p><p>------------------------------------</p><p>📈 WORK WITH SEAN</p><p>------------------------------------</p><p>▶ Executive Visibility: https://welivetobuild.com/services</p><p>▶ Thought Leadership: https://sparkvox.io</p><p>▶ Brand Visibility: https://www.welivetobuild.com/sponsorship</p><p>▶ Inquiries: welivetobuild@gmail.com</p><p><br></p><p>──────────</p><p>🕐 CHAPTERS</p><p>──────────</p><p>00:00 - What Is Swag and Why It Matters</p><p>07:10 - The Origin Story Behind Ross's Company</p><p>12:15 - Building Your Own Tech Stack vs. Third Party</p><p>21:05 - The International Expansion Problem</p><p>26:15 - Bootstrapping a Tech Company for Ten Years</p><p>30:12 - The Long Game Mindset Ross Swears By</p><p>31:32 - Empathy for Clients Drives Every Decision</p>","author_name":"Sean Weisbrot"}