{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63d3ad1a963ae60011f9ff7f/69dbdcd1361823b78119c586?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why Nobody Refers You (Even If You Do Great Work)","description":"<p>Do you do great work but struggle to consistently get referrals? In this episode, Bill Cates breaks down the exact psychology of borrowed trust and why simply doing a good job doesn't automatically make you referable. We discuss the Triangle of Trust, how to actively train your network to recognize your ideal clients, and why using 1-minute case studies is the ultimate follow-up strategy to stay top of mind. We also dive into why vague intentions produce vague results, the danger of name-dropping irrelevant big clients to win business, and why the old advice of only hire people you'd have a beer with is actually destroying your team's potential. Plus, Bill shares a legendary Vince Lombardi quote that will completely change how you manage your energy and mindset as an entrepreneur. Check out the company: https://billcates.com</p><p><br></p><p>----------------------------------------------------------------------------------------------------------------------------</p><p>📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)</p><p>----------------------------------------------------------------------------------------------------------------------------</p><p>▶ Get my eBook free - https://welivetobuild.com/network</p><p><br></p><p>-----------------------------------</p><p>📈 WORK WITH ME</p><p>-----------------------------------</p><p>▶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook</p><p>▶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call</p><p>▶ Startup Fundraising: https://welivetobuild.com/fundraising</p><p>▶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship</p><p><br></p><p>---------------------------------------------</p><p>👀 CONNECT WITH SEAN</p><p>---------------------------------------------</p><p>▶ LinkedIn: https://linkedin.com/in/seanweisbrot</p><p>▶ Inquiries: welivetobuild@gmail.com</p><p><br></p><p>---------------------------</p><p>🕒 CHAPTERS</p><p>---------------------------</p><p>00:00 - The Power of Borrowed Trust </p><p>01:45 - How Sean Built a 100% Referral Business </p><p>04:47 - Should You Pay Commissions for Referrals? </p><p>08:02 - How to Actually Become Referable </p><p>11:47 - The 1-Minute Case Study Strategy </p><p>13:18 - Sean's AI Content Engine Strategy </p><p>16:25 - Why Radical Relevance is Everything </p><p>22:50 - Vague Intentions Produce Vague Results </p><p>26:46 - The Mistake of Hiring People Like You</p><p>30:06 - Fatigue Makes Cowards of Us All </p>","author_name":"Sean Weisbrot"}