{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63d3ad1a963ae60011f9ff7f/684be04e32b0e5d331d7d244?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Can Sponsorships Really Make You Millions? (Ryan Davis)","description":"<p>Worried about your influencer marketing ROI? You should be. Most brands make one critical mistake that tanks their campaigns before they even start. I sat down with Ryan Davis, co-founder of the creator agency People First, to uncover The #1 Mistake Killing Your Influencer Marketing ROI. The answer, backed by a Stanford University study, is a lack of creative control. Ryan explains why giving creators more freedom leads to better performing content and a higher return on investment. We also cover how to get brand deals with a small following and the simple things that can get a creator blacklisted. This is an essential guide for any marketer looking to get real results from creator partnerships Check out the company: https://peoplefirst.cc</p><p><br></p><p>Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory</p><p><br></p><p>👀 CONNECT WITH SEAN</p><p>Subscribe: https://www.youtube.com/@seanweisbrot</p><p>LinkedIn: https://linkedin.com/in/seanweisbrot</p><p>Inquiries: welivetobuild@gmail.com</p><p><br></p><p>🕒 CHAPTERS</p><p>00:00 - Introduction: Monetizing Your Audience</p><p>00:45 - The Power of a Niche for Attracting Brands </p><p>03:45 - How to Get Discovered by Brands (The Simple Stuff) </p><p>05:55 - The Stanford Study: Why Creative Control is Crucial </p><p>08:00 - How Creators Get Blacklisted by Brands</p><p>10:00 - The #1 Mistake: Treating Creators Like Ad Puppets </p><p>14:05 - You Don't Need Millions of Followers to Get Sponsored</p><p>16:30 - The Rise of \"Fake Podcast\" Ads</p><p>18:45 - A Better Model: Sponsoring Real Interviews</p><p>24:10 - The Future: Creators as CMOs and Partners </p><p><br></p><p>📈 WORK WITH ME</p><p>▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory</p><p>▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate</p><p>▶ My AI/Automation Agency: https://optimai.ai</p>","author_name":"Sean Weisbrot"}