{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63d3ad1a963ae60011f9ff7f/67cf0b821d5ad0b32e7449bd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The 3-Year Process of Prepping an Agency For a Private Equity Sale","description":"<p>Jeff Sauer is the Co-Founder of MeasureU.com, which helps brands better understand the data which runs their business. The 3-Year Process of Prepping an Agency For a Private Equity Sale. In this interview, agency founder and angel investor Jeff Sauer details the three-year journey of preparing his $7.5M/year marketing agency for an exit . He explains the critical shift from a high-growth, low-profitability mindset (with 2-5% net margins and a \"bloated\" payroll) to an operations-focused, high-profitability model with 25% net margins, which was necessary to attract a private equity buyer. Jeff also shares his crucial distinction between a \"cash business\" (that makes you rich in the short term) and a \"wealth business\" (an asset you build to sell), and why you can't confuse the two . Finally, he explains why founders must evolve from a \"hero\" on the front lines to a \"general on the hill\" by investing in systems. Check out the company: https://www.measureu.com</p><p><br></p><p>----------------------------------------------------------------------------------------------------------------------------</p><p>📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)</p><p>----------------------------------------------------------------------------------------------------------------------------</p><p>▶ Get my eBook free - https://welivetobuild.com/network</p><p><br></p><p>-----------------------------------</p><p>📈 WORK WITH ME</p><p>-----------------------------------</p><p>▶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook</p><p>▶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call</p><p>▶ Startup Fundraising: https://welivetobuild.com/fundraising</p><p>▶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship</p><p><br></p><p>---------------------------------------------</p><p>👀 CONNECT WITH SEAN</p><p>---------------------------------------------</p><p>▶ LinkedIn: https://linkedin.com/in/seanweisbrot</p><p>▶ Inquiries: welivetobuild@gmail.com</p><p><br></p><p>---------------------------</p><p>🕒 CHAPTERS</p><p>---------------------------</p><p>00:00 - Why I Became an Angel Investor</p><p>03:15 - The Hard Truth of Angel Investing (Most Startups Fail)</p><p>06:40 - Why Founders Want Your Money, Not Your Advice</p><p>09:10 - The Story of My $7.5M/Year Marketing Agency</p><p>12:25 - How We Grew to $7.5M with Only 2% Profit Margins</p><p>15:30 - The 3-Year Process of Prepping for a Private Equity Sale</p><p>20:00 - A \"Cash\" Business vs. a \"Wealth\" Business</p><p>24:10 - The 3 Core Functions: Offers, Products, &amp; Systems</p><p>27:00 - Are You a Hero on the Front Lines or a General on the Hill?</p>","author_name":"Sean Weisbrot"}