{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63d3ad1a963ae60011f9ff7f/66641e85db997d00122fe129?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The \"Anchor Pricing\" Trick That Manipulates Your Clients' Choice","description":"<p>The \"Anchor Pricing\" Trick That Manipulates Your Clients' Choice. In this interview, Jarrod Lopiccolo, an architect-turned-CEO, breaks down the powerful psychological strategy of anchor pricing. He explains how presenting three options—a high \"anchor\" price, a low price, and a middle price—manipulates customers into almost always choosing the middle option, and how you can apply this to your own business. Jarrod also shares his journey from physical architecture to building \"virtual architecture\" on the internet , his core question for high-performers (\"Do you love to win, or do you hate to lose?\") , and the three chapters of every founder's journey: from a hands-on \"tradesperson\" to a strategic \"businessperson\" and beyond. Check out the company: https://noblestudios.com</p><p><br></p><p>Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory</p><p><br></p><p>👀 CONNECT WITH SEAN</p><p>Subscribe: https://www.youtube.com/@seanweisbrot</p><p>LinkedIn: https://linkedin.com/in/seanweisbrot</p><p>Inquiries: welivetobuild@gmail.com</p><p><br></p><p>🕒 CHAPTERS</p><p>00:00 - From Architect to \"Virtual Architect\"</p><p>06:33 - Do You Love to Win, or Do You Hate to Lose?</p><p>13:18 - How an Architect's Mindset Builds a Stronger Business</p><p>16:35 - Why You Never Put a Park Bench in an Open Field</p><p>23:46 - Using Data to Prove Your Irrational Clients Wrong</p><p>27:03 - The \"Anchor Pricing\" Trick That Manipulates Choice</p><p>30:28 - The 3 Chapters of Every Founder's Journey</p><p>40:06 - The Most Important Lesson After 20 Years in Business</p><p><br></p><p>📈 WORK WITH ME</p><p>▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory</p><p>▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate</p><p>▶ My AI/Automation Agency: https://optimai.ai</p>","author_name":"Sean Weisbrot"}