{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63d3ad1a963ae60011f9ff7f/66419d191d878a00128c793c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Ethically Manipulate Your Users","description":"<p>How to Ethically Manipulate Your Users. In this interview, Bryan Farris, President of Goldfish Code, breaks down the framework of \"motivation-driven design\" rooted in behavioral psychology. We explore the fine line between positive engagement and psychological manipulation, discussing \"white hat\" techniques (like creating a bigger purpose for your community ) versus \"black hat\" techniques (like using the fear of loss, which the host argues is central to Slack's business model ). Bryan also explains why every product design is just a \"hypothesis\" until proven with data , how traveling to 137 countries has shaped his business strategy , and why he believes humans are ultimately motivated by being part of something bigger than themselves. Check out the company: https://goldfishcode.com</p><p><br></p><p>Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory</p><p><br></p><p>👀 CONNECT WITH SEAN</p><p>Subscribe: https://www.youtube.com/@seanweisbrot</p><p>LinkedIn: https://linkedin.com/in/seanweisbrot</p><p>Inquiries: welivetobuild@gmail.com</p><p><br></p><p>🕒 CHAPTERS</p><p>00:00 - Is Empathy a Tool for Manipulation?</p><p>07:20 - Why Your Product Design Is Just a Hypothesis</p><p>11:02 - The Framework for \"Ethical Manipulation\"</p><p>14:56 - \"Black Hat\" vs. \"White Hat\" Motivation</p><p>18:50 - The Slack Example: Motivating with Fear</p><p>22:40 - The Waze Example: Motivating with Purpose</p><p>30:01 - How Traveling to 137 Countries Made Me a Better Strategist</p><p>40:48 - Autonomy vs. Fear of Loss: What's Your Core Motivation?</p><p><br></p><p>📈 WORK WITH ME</p><p>▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory</p><p>▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate</p><p>▶ My AI/Automation Agency: https://optimai.ai</p>","author_name":"Sean Weisbrot"}