{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63d3ad1a963ae60011f9ff7f/63d3ad20b1fb4d0011ef24f0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why \"Word of Mouth\" Doesn't Work For My Niche Business","description":"<p>Everyone says \"word of mouth\" is the best marketing. But why \"word of mouth\" doesn't work for my niche business is a question elopement photographer Sam Starns had to answer. In this interview, she explains why referrals have a very low booking rate for her specialized business and how she built a 500% year-over-year growth engine using SEO and content instead. This conversation is a must-watch for any entrepreneur in a specialized field. You'll learn the importance of niching down even when you're scared, how to overcome the fear of not having enough clients, and the #1 lesson Sam learned about finding your \"why\" to serve your customers better. Check out the company: https://samstarns.com</p><p><br></p><p>Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory</p><p><br></p><p>👀 CONNECT WITH SEAN</p><p>Subscribe: https://www.youtube.com/@seanweisbrot</p><p>LinkedIn: https://linkedin.com/in/seanweisbrot</p><p>Inquiries: welivetobuild@gmail.com</p><p><br></p><p>🕒 CHAPTERS</p><p>00:00 - Why \"Word of Mouth\" Marketing is Failing You</p><p>03:29 - The Personal Story That Inspired My Niche Business</p><p>04:37 - The Fear of Niching Down in a Town of Generalists</p><p>12:33 - The Counter-Intuitive Truth About Referrals in a Niche</p><p>14:53 - The Growth Engine That Replaced Word of Mouth (SEO &amp; Content)</p><p>17:17 - The #1 Lesson for Building a Successful Niche Business</p><p><br></p><p>📈 WORK WITH ME</p><p>▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory</p><p>▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate</p><p>▶ My AI/Automation Agency: https://optimai.ai</p>","author_name":"Sean Weisbrot"}