When you are Selling a Business, there's one thing you must do. Here's How a \"Personal Goodwill Audit\" Saved Me Hundreds of Thousands in Taxes. In this interview, Jay Myers, who sold his $25 million/year company, reveals the power of a \"Personal Goodwill Audit.\" Learn how this process quantifies the value you personally bring to the business, allowing that portion of the sale to be taxed at a significantly lower rate. In this interview, Jay Myers, who sold his $25 million/year company, reveals the power of a \"Personal Goodwill Audit.\" Learn how this process quantifies the value you personally bring to the business, allowing that portion of the sale to be taxed at a significantly lower rate. This is a must-watch for any founder planning an exit. Check out the company: https://jaymyersceo.com
Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory
👀 CONNECT WITH SEAN
Subscribe: https://www.youtube.com/@seanweisbrot
LinkedIn: https://linkedin.com/in/seanweisbrot
Inquiries: welivetobuild@gmail.com
🕒 CHAPTERS
00:00 - The Call I Ignored For Years
06:14 - What No One Tells You About Selling Your Business (The Grieving Process)
07:31 - A Founder's Checklist for Making Your Company \"Sellable\"
11:38 - How to Get on the Inc. 5000 List
13:52 - Important advice before selling your company
20:10 - How I Kept the $25M Sale a Secret From My Team
25:30 - The #1 Thing They Ask for in Due Diligence
27:00 - The Audit That Saved Me Hundreds of Thousands in Taxes
29:56 - You Don't Sell Your Past. You Sell Your FUTURE.
📈 WORK WITH ME
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â–¶ Sponsor the Channel: https://www.welivetobuild.com/collaborate
â–¶ My AI/Automation Agency: https://optimai.ai
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