{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63d3ad1a963ae60011f9ff7f/63d3ad20b1fb4d0011ef24c7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Develop your PR strategy with Loretta Markevics | WLTB Podcast #74","description":"<p>Loretta Markevics is the Founder/Chief Strategist at Sēd Communications, which focuses on helping startups quickly achieve hypergrowth through sharp public relations communications methods.&nbsp;</p><p><br></p><p>00:00 - Guest Introduction</p><p>01:51 - Get to know Loretta</p><p>06:02 - Good vs Bad PR methods</p><p>08:51 - Who should take charge of your PR strategies</p><p>11:42 - When should you develop a PR strategy</p><p>14:43 - Get a unique name for your company</p><p>18:25 - Hiring a PR agency vs building PR in-house</p><p>21:12 - Finding PR firms red flags</p><p>25:26 - Good and bad tactics to differentiate your brand</p><p>30:49 - Everyone's watching you</p><p>33:53 - How much does it cost to hire PR firms</p><p>38:12 - Things that startups should keep doing</p><p>40:28 - Follow up with Loretta</p><p><br></p><p><strong>👀 Check out the company:</strong></p><p><a href=\"https://sedcommunications.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://sedcommunications.com</a></p><p><br></p><p><strong>✅ Subscribe if you liked this interview:</strong></p><p><a href=\"https://youtube.com/@seanweisbrot&nbsp;\" rel=\"noopener noreferrer\" target=\"_blank\">https://youtube.com/@seanweisbrot&nbsp;</a></p><p><br></p><p><strong>🤝 Become a podcast sponsor:</strong></p><p><a href=\"https://www.welivetobuild.com/sponsor\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.welivetobuild.com/sponsor</a></p><p><br></p><p><strong>📈 To hire Sean to consult your company:</strong></p><p><a href=\"https://calendly.com/wltb/strategy\" rel=\"noopener noreferrer\" target=\"_blank\">https://calendly.com/wltb/strategy</a></p><p><br></p><p>#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild</p>","author_name":"Sean Weisbrot"}