When Rachel Harris – better known as Accountant_she – realised the accounting industry didn’t reflect who she was, she didn’t shrink to fit it. She built something better.
From starting as a 17-year-old apprentice to founding striveX, Rachel has grown a 7-figure, bootstrapped accountancy firm while simultaneously turning her personal brand into a million-pound business.
In this episode, Rachel shares how she spotted a gap in professional services, used Instagram to scale in public, and built systems inspired by McDonald’s to create consistency, performance and profit. She talks candidly about hiring too early (and too cheaply), over-investing in team, and why feedback loops and data dashboards are non-negotiable if you want to scale properly.
We also dive into the power of financial education, building recurring revenue without giving away equity, monetising a personal brand beyond vanity metrics, and why being “good at numbers” can unlock real freedom and choice. Rachel opens up about bootstrapping everything, launching a new tech product for accountants, and her long-term mission to make financial literacy more visible – especially for young women who don’t see themselves reflected in traditional business stereotypes.
This episode is perfect for founders building service businesses, creators looking to monetise properly, or anyone who wants a transparent look at what scaling really involves behind the scenes.
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