In this episode, Ciaran sits down with Lisa Boissel, CEO of Miss Jones Group, to uncover her bold journey from Dublinβs nightclub scene to owning and scaling one of the UKβs most influential networks for personal and executive assistants.
Lisa shares how she spotted a gap in the PA community, took the risk of acquiring Miss Jones during COVID, and leaned into tech and AI to modernise the business. From event planning stress to leadership growth, this conversation is packed with real-world insights for anyone navigating entrepreneurship, acquisitions, or community building.
π― Key Takeaways:
β’ Lisa transitioned from nightlife to entrepreneurship with no formal business background
β’ She saw an opportunity in the PA & EA space and turned it into a thriving network
β’ Acquiring Miss Jones during COVID was a high-stakes move rooted in conviction
β’ Technology and AI have become essential to business operations and customer service
β’ Community-building and strong relationships remain core to her event planning approach
β’ Lisa prioritizes hiring people who are eager to grow with the business
π₯ Memorable Quotes:
βYou can always go back and get a job β so take the risk.β
βI always trust my intuition on things.
βI want them to grow with the company.β
β±οΈ Chapters:
00:00 β Intro to Lisaβs Journey
01:25 β From Nightclubs to Business Ownership
05:44 β Spotting the Gap in the PA Market
07:28 β Growing the Miss Jones Network
09:48 β Using Tech to Scale
11:57 β The Challenges of Tech Development
17:48 β AI Integration for Customer Experience
19:25 β Buying Miss Jones During COVID
23:25 β Navigating Event Planning Stress
25:10 β Building a Strong Team
30:21 β Expanding into New Markets
32:47 β Advice for Aspiring Entrepreneurs
34:28 β Lisaβs Vision for the Future
π Keywords:
entrepreneurship, scaling a business, women in business, event planning, community building, PA network, acquisition, business technology, AI in business, startup growth, SME success
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