Super-apps have made a big splash in Asia over the past decade. Chinese giant WeChat, with one billion active monthly users, has millions of mini apps that run inside the platform, eliminating the need for separate apps to shop, find restaurants, or check train times.
But can super-apps work in the West? X (formerly Twitter) owner Elon Musk has promised to launch an “everything app” that combines chat with financial services — and he’s not alone among Western entrepreneurs wanting to tap into the growing super-app market. This week, host Yi Nah Yeo is joined by Pratyush Prasanna, Senior Vice President of Merchant Payments, GoTo Financial, to look at what lies ahead.
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