Cash-based PT practices have built entire models around prepaid treatment packages.
But recent positions discussed in this episode from physical therapy boards in North Carolina and Texas raise questions about whether certain prepaid or discounted visit packages are allowed.
Dave, Tony, and Jimmy break down what the boards are saying, why Dave believes packages benefit patients, whether he'd ever give up his PT license over restrictions like these, and how practices may need to rethink the offer entirely from individual visits to programs, memberships, access, and episodes of care.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:00] — The $97 First-Visit Strategy
[01:07] — Can Cash-Based PTs Still Sell Packages?
[05:20] — Why Is This Happening Now?
[08:03] — North Carolina vs. Texas PT Board Rules
[09:00] — State Boards vs. PT Associations
[11:00] — How Dave Would Fight Back
[12:12] — Why Packages Can Help Patients
[13:56] — “I’d Consider Giving Up My PT License”
[16:08] — Who Really Benefits From These Rules?
[18:59] — Can Cash Practices Change the Offer?
[20:59] — Stop Selling Visits. Sell Access.
Cash-pay PT owners:
You normally charge $200 per visit.
Would you rather be allowed to sell:
A) 10 visits for $1,500
B) A $1,500 six-week rehab program
C) Monthly membership/access
D) Pay per visit only
The guys get into an interesting distinction in this episode between selling future visits and selling access to a larger program or episode of care.
Which model do you think is best for both the patient and the practice?
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Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
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