{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63c08c812c42340011d9c509/6adb08c08d92a22156aa3643?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Content Strategy Most Practice Owners Won’t Try","description":"<p>Dave Kittle did something most practice owners would never consider: he publicly posted one of his one-star Google reviews.</p><p><br></p><p>Dave and the guys break down why imperfect and unexpected content can outperform polished marketing, how negative feedback can clarify who your practice is actually for, and why taking a stand matters.</p><p><br></p><p>Then Dave shares the behind-the-scenes challenge of delegating his front desk to virtual assistants and what the process is teaching him about systems, scheduling, training, and actually running a business.</p><p><br></p><p>Watch more from PT Pintcast →<a href=\"https://www.youtube.com/@PTPintcast\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/@PTPintcast</a></p><p><br></p><p>---</p><p><br></p><p>EPISODE BREAKDOWN</p><p>[00:00] — Why This Show Doesn’t Have a Filter</p><p>[03:45] — Why Changing Your Opinion Is a Good Thing</p><p>[07:34] — Dave’s 1-Star Google Review</p><p>[10:58] — Why Boring Content Doesn’t Work</p><p>[13:31] — Turning Bad Reviews Into Good Marketing</p><p>[18:22] — Tony Joins the Conversation</p><p>[19:03] — Dave’s Virtual Front Desk Experiment</p><p>[21:05] — Training VAs and Scheduling Home Visits</p><p>[24:40] — Do You Want a Business or Just Clinical Freedom?</p><p><br></p><p>You get a 1-star Google review.</p><p><br></p><p>What do you do?</p><p><br></p><p>A) Ignore it</p><p>B) Try to remove it</p><p>C) Respond professionally</p><p>D) Make a video about it 😅</p><p><br></p><p>Dave chose D.</p><p><br></p><p>Would you ever publicly use a bad review in your marketing?</p><p><br></p><p>-</p><p><br></p><p>Want to Connect with Dave?</p><p><br></p><p>Book a strategy call:</p><p><a href=\"https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales\" rel=\"noopener noreferrer\" target=\"_blank\">https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales</a></p><p><br></p><p>Thinking of selling your practice or partnering?</p><p><a href=\"https://fieldmakergroup.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.fieldmakergroup.com</a></p><p><br></p><p>Connect with Dave:</p><p>Email: Dave@Conciergepainrelief.com</p><p>Instagram: @davekittle <a href=\"https://www.instagram.com/davekittle/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/davekittle/</a></p><p>LinkedIn: <a href=\"https://www.linkedin.com/in/davekittle/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/davekittle/</a></p><p>or</p><p>Call (646)-781-8884</p>","author_name":"Dave Kittle"}