What makes physical therapy truly premium?
Join the guys this week as they tell all about the patient experience, hiring the right clinicians, cash-pay psychology, premium positioning, direct-mail marketing, and why great clinical care alone may not differentiate your practice.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:00] – Paying Changes Commitment
[00:51] – Premium Care Vibe
[01:48] – Small Practice Magic
[03:16] – Selling The Experience
[04:55] – Limits Of Scaling Relationships
[05:51] – Portfolio Of Cash Practices
[07:44] – Hiring Is The Business
[08:35] – People Process Product
[09:57] – Affinity And Likability
[11:11] – ARC Triangle Framework
[13:04] – Interview Funnel Red Flags and Hiring Process
[15:29] – Postcard Campaign Results
[21:01] – Analog Marketing Swipe File
[23:47] – Ad Copy For Skeptics
[25:48] – Parting Shots
What actually makes PT “premium”?
Is it:
1. One-on-one treatment
2. Same therapist every time
3. Better service
4. More convenience
5. Stronger relationships
6. Better results
7. All of the above
Tony said something on this week’s episode that sums it up well:
“I don’t sell physical therapy. I sell an experience.”
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Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
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