{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"The Viral Content Formula Physical Therapists Should Steal","description":"

What can physical therapists learn from a 255-million-view street basketball video?


Dave Kittle, Jimmy McKay and Tony Maritato break down viral-content psychology, AI-assisted PT content, simple hooks, promised payoffs, recruiting, pricing, and why PT owners often overcomplicate ideas that should be simple.


EPISODE BREAKDOWN

[00:00] The Crash

[01:06] AI Pool Compression Idea

[01:56] Rapid Safety Content Ideas

[02:29] Simple Ideas Win

[03:37] Steal And Remix Content

[04:19] Pre Sell Before Building

[05:12] Human Are The Bottleneck

[06:45] Boosting Posts For Resumes

[08:22] Relocation Offer And Retention

[09:18] New Role At Prompt

[11:36] 255 Million View Reel

[13:41] Why People Watch To The End

[15:13] Apply Viral Tricks To PT

[17:55] Youth Theater Fundraising

[19:57] Mailbox Pricing And Value

[23:50] Sick Calls And Coverage Systems

[30:35] Parting Shot


PTs:


What piece of content outside of healthcare have you seen recently and thought:


“I could make a PT version of that”?


Drop the format below—not the exact copy.


And bonus question:


Would you watch a knee-replacement video longer if it started with:


“82° today. Can we hit 90° before the end of this session?”


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Want to Connect with Dave?


Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales


Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com


Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

","author_name":"Dave Kittle"}