Should a physical therapy clinic compete on volume or go premium?
Dave Kittle and Jimmy McKay break down what PT owners can learn from Equinox, Planet Fitness, membership businesses, the “third place” trend, and why getting stuck in the middle may be the hardest business model of all.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:00] – Price Squeeze Middle
[02:19] – Gyms Outpace Nightlife
[03:35] – Why Nike Gyms Failed
[05:55] – Equinox Spend Breakdown
[07:52] – Bell Curve Pricing Strategy
[11:21] – Upsells Access and Membership Future
[14:24] – Ironman Exec Model Lessons
[16:48] – PT As Third Place
[18:03] – Membership vs Packages
[18:55] – Megan Brown Model
[20:23] – Hybrid Clinic Economics
[22:28] – APTA Payment Summit
[26:34] – Content Formats That Work
[27:57] – Parting Shots
PT owners:
If you had to choose ONE model today, which would you rather build?
A) High-volume / insurance
B) Premium / cash-pay
C) Membership / wellness model
D) Hybrid
And if you're currently charging somewhere around $100–$150 cash per visit, do you feel squeezed between insurance clinics and higher-end practices?
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Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
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