Too many PT practices make patients choose between complicated pricing options before they understand what they actually need.
Dave Kittle shares how to simplify a premium physical therapy offer, sell the evaluation first, prescribe the full plan of care, and move away from selling one visit at a time.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:00] – Ditching Visit By Visit
[00:53] – AI Coaching for Running
[02:00] – Separate Chats and Summaries
[02:53] – Simple Tracking With Photos
[04:03] – Human Coach Versus AI
[06:26] – How Dave Uses AI in Business
[07:16] – Using AI For Workout Plans
[08:09] – AI Nutrition Tips and Surprises
[08:57] – Why a Pricing Graphic Matters
[11:47] – Naming Packages
[14:50] – Price Anchoring and Value Framing
[17:17] – The 3 Step Buy
[19:01] – Process From Call to Plan of Care
[22:24] – Wild Strip Club Pricing Analogy
Which PT pricing process makes more sense?
Option A:
Send the patient a menu with individual visits, 12-visit packages, 24-visit packages, weekday pricing, and weekend pricing.
Option B:
Sell the evaluation first. Then prescribe the appropriate plan based on the patient’s goals, prognosis, and needs.
Which approach would you use?
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Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
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