Medicare reimbursement keeps getting squeezed, and that’s putting more pressure on PT clinics that rely on traditional insurance-based care. But there may also be a real opportunity here for clinic owners who are willing to think differently.
Instead of selling visit by visit, this conversation is about how PT practices can package their care around a clear outcome and position it as something patients can actually understand and value.
In this episode, they talk through bundled payments, Medicare reimbursement pressure, cash-pay PT programs, price anchoring, paid-in-full offers, and how to present a $4,200 or $6,000 physical therapy package in a way that makes sense to the patient instead of feeling like “expensive PT.”
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:00] – Upfront Savings Pitch
[01:21] – Medicare Reimbursement Reality
[02:41] – CMS Joint Replacement Model
[04:30] – Bundled Payments Explained
[05:17] – Cost Cutting vs Outcomes
[06:35] – Cash Pay Opportunity
[07:27] – Gemini Client Avatar
[08:10] – Medicare Out of Network Idea
[11:50] – Would Patients Use Less Care
[12:31] – Why It Won't Happen
[14:05] – Gemini Builds a Premium Offer
[15:00] – Stop Selling Sessions
[17:30] – Price Anchoring Basics
[18:47] – Paid In Full Model
Would you rather sell PT visit-by-visit or sell a clear 12-week outcome-based package?
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Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
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