{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63c08c812c42340011d9c509/6a50902c81fe1f64607120b7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why Patients Pay More for the Story Than the Treatment","description":"<p>What do you think patients are really buying: pain relief, certainty, trust, or the story?</p><p><br></p><p>Why do patients sometimes pay more for chiropractic, massage, surgery, or “healing” than physical therapy?</p><p> </p><p>We will talk about trust, perceived value, chronic pain, patient belief, premium positioning, and why PT may need to sell the story better.</p><p><br></p><p>Watch more from PT Pintcast →<a href=\"https://www.youtube.com/@PTPintcast\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/@PTPintcast</a></p><p><br></p><p>---</p><p><br></p><p>EPISODE BREAKDOWN</p><p>[00:00] Chiro or Quacks Debate</p><p>[00:47] Harvard Study Breakdown</p><p>[01:45] Consumer Trust Gap</p><p>[03:12] What Should Patients Do</p><p>[03:45] PT Can’t Fix Pain</p><p>[05:11] Knee Pain Success Story</p><p>[06:19] Confidence Over Strength</p><p>[07:41] Belief And Buy In</p><p>[09:00] Sell Me This Pen</p><p>[10:03] The $1800 Healing Session</p><p>[12:33] Story Based Pricing</p><p>[17:39] Pay Stub Shock on LinkedIn</p><p>[22:00] Faith And Patient Connection</p><p><br></p><p>-</p><p><br></p><p>Want to Connect with Dave?</p><p><br></p><p>Book a strategy call:</p><p><a href=\"https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales\" rel=\"noopener noreferrer\" target=\"_blank\">https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales</a></p><p><br></p><p>Thinking of selling your practice or partnering?</p><p><a href=\"https://fieldmakergroup.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.fieldmakergroup.com</a></p><p><br></p><p>Connect with Dave:</p><p>Email: Dave@Conciergepainrelief.com</p><p>Instagram: @davekittle <a href=\"https://www.instagram.com/davekittle/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/davekittle/</a></p><p>LinkedIn: <a href=\"https://www.linkedin.com/in/davekittle/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/davekittle/</a></p><p>or</p><p>Call (646)-781-8884</p>","author_name":"Dave Kittle"}